Strategic Social Media Management Services

At Poirier Agency, we enhance your online presence with customized social media management that aligns with your business goals.

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Poirier Agency social media post mockups with artwork thumbnails and captions
Instagram post mockup hamptoncommunityoutreach showing outreach portrait and branded quote card
Poirier Agency social media brochure mockup with orange donate panel

What Is Social Media Marketing and Why Does It Matter?

Social media marketing utilizes platforms such as Instagram, Facebook, LinkedIn, TikTok, and X to identify, engage, and influence your target audience. When done correctly, social media builds awareness, fosters trust, and provides direct pathways for people to learn about and purchase from your business.

Social media matters because:

01

People discover brands and make buying decisions on social platforms

02

Consistent posting builds trust and shows your brand’s personality

03

Social content drives traffic, leads, and conversions when paired with ads and clear CTAs

04

Real-time feedback lets you test ideas quickly and improve messaging

Social Media Management Services

Paid Social Media Ads

Our paid social approach focuses on efficiency and ROI.

We do:

  • Audience targeting and lookalike builds
  • Ad creative testing (A/B)
  • Budget pacing and bid strategy
  • Conversion tracking and pixel setup
  • Landing page & funnel recommendations
Paid social ad mockups promoting East Coast Recovery treatment services
Social ad content calendar spreadsheet showing concepts and captions

Data-Driven Social Media Strategy

We track the metrics that matter and act on them.

Reporting includes:

  • Engagement and reach trends
  • Follower growth and audience demographics
  • Ad performance and cost per conversion
  • Content-level performance (top posts)
  • Recommendations and next-step roadmap

Creative Content

We produce a range of assets tailored to your brand and channels.

We create:

  • Short-form videos and reels
  • Image posts and carousels
  • Social copy and captions (with CTAs)
  • Stories and ephemeral content
  • User-generated content sourcing
  • Community prompts and conversation starters
Grid of social post thumbnails showing food, portraits, and layouts for Poirier
Lillie's Victorian Instagram story: styled mussels and garlic bread with promotional overlay
Victorian bar interior with marble statues, bottles and "Lillie's Victorian" Instagram overlay
Instagram promo card reading 'See everyday moments from your close friends' with friend photos

Community Management and Reputation

Maintaining your community’s health is part of the job. 

We handle:

  • Daily comment and DM triage
  • Crisis flagging and escalation
  • Review monitoring and response templates
  • Community growth tactics and contests

Content Production and Scheduling

We plan and publish consistent content, so you don’t have to.

Our process:

  • Monthly content calendars
  • Approved creative delivered on time
  • Optimal scheduling for peak engagement
  • Caption batches and hashtag strategies
Poirier content calendar spreadsheet showing post types, Figma links and concepts.

Analytics, Attribution, and Reporting

We make social performance understandable and actionable.

Deliverables:

  • Monthly performance reports
  • Quarterly strategy reviews
  • UTM tracking and conversion attribution
  • Recommendations for content and ad budget shifts

Social Media Platforms We Specialize In

We select platforms that align with your audience and goals.

Platforms:

  • Facebook (Meta)
  • Instagram
  • LinkedIn
  • TikTok
  • X (Twitter)
LinkedIn, Facebook, Instagram, X and TikTok icons for social management

Clients That Trust Poirier Agency

Why Choose Us?

01

Data-Driven: 
We make decisions from metrics, not guesswork.

02

Creative: 
We discover fresh angles that align with your brand.

03

Human-Focused:
We write for people first, platforms second.

04

Technical and Strategic: 
We pair creative content with tracking and funnels.

05

Transparent: 
You see the work, results, and next steps.

06

Collaborative:
We work beside your team and keep communication simple.

Connect With Poirier Agency
Go for it...
Not Just Experts. Artisans.

FAQs

What platforms should my business use?

We recommend platforms based on your audience and goals. For B2B, LinkedIn is often the best choice. For visual or lifestyle brands, Instagram and TikTok are particularly effective. We’ll audit your audience and suggest the right mix.

Expect to see engagement and follower growth within 1–3 months. Strong lead and revenue results typically take 3–6 months, depending on the budget and the volume of content published.

Yes. We run paid campaigns in conjunction with organic content to accelerate growth and drive conversions. We manage targeting, creative testing, and tracking.

Costs vary by scope, including the number of platforms, content volume, and ad spend. We’ll propose a clear pricing plan after a brief discovery call.

Yes. We create scalable content systems and location-targeted campaigns to maintain consistent messaging while serving local audiences.

Always. You’ll receive monthly reports and quarterly strategy reviews that show what worked and the recommended next steps.

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